{"product_id":"alter-ego-chromeego-silver-maintain-anti-yellow-shampoo-neutralizujici-sampon-pro-platinove-blond-a-sedive-vlasy-300ml","title":"Alter Ego Chromeego Silver Maintain Anti-yellow Shampoo - Neutralizující šampon Pro Platinově Blond A šedive Vlasy 300ml","description":"\u003cdiv\u003e\n\u003cp\u003eNeutralizes unwanted yellow and copper shifts in platinum blonde, bleached brown, and naturally silver hair using a stabilized violet pigment system. The Alter Ego Chromeego Silver Maintain Anti-yellow Shampoo deposits cooling tones directly onto porous protein structures, restoring ash-level reflectivity after chemical processing or aging-related texture changes.\u003c\/p\u003e \u003cp\u003eThis 300ml formulation targets residual brass that develops between professional color appointments. Rather than stripping existing lift, the cleansing base removes environmental debris while leaving behind calculated amounts of color-correcting agents. Water activation releases pigments evenly across each strand, reducing patchy discoloration and keeping silver blends uniform.\u003c\/p\u003e \u003ch2\u003eUsage Parameters\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to fully saturated hair and distribute evenly before working into a light lather\u003c\/li\u003e\n\u003cli\u003eLeave on for two to four minutes; increase slightly when managing heavy orange or brassy undertones\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with tepid water to prevent excessive pigment saturation\u003c\/li\u003e\n\u003cli\u003eFollow with a hydrating conditioner to maintain cuticle alignment and tensile strength\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFormulation Compatibility\u003c\/h2\u003e\n\u003cp\u003eSafe for ash, ice, pearl, and salt-and-pepper color lines. Avoid concurrent use with oxidizing developers or high-volume peroxide solutions, as alkaline environments shift violet deposition toward muddy gray results. Rotate with deep-conditioning masks on alternate wash days to preserve fiber integrity while maintaining consistent cool reflectivity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":53947440464186,"sku":"690760","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8731\/8842\/files\/240804_premierparfum_FULL.jpg?v=1787551475","url":"https:\/\/www.cosmeticsonline.co.nz\/products\/alter-ego-chromeego-silver-maintain-anti-yellow-shampoo-neutralizujici-sampon-pro-platinove-blond-a-sedive-vlasy-300ml","provider":"Cosmetics Online","version":"1.0","type":"link"}