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Alter Ego

Alter Ego Chromeego Silver Maintain Anti-yellow Shampoo - Neutralizující šampon Pro Platinově Blond A šedive Vlasy 300ml

Alter Ego Chromeego Silver Maintain Anti-yellow Shampoo - Neutralizující šampon Pro Platinově Blond A šedive Vlasy 300ml

Regular price $39.00 NZD
Regular price $48.00 NZD Sale price $39.00 NZD
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European import - Available to order.

We’ll arrange your European import and dispatch it from our warehouse in Melbourne in an estimated 8–15 business days. Delivery then follows with Australia Post eParcel within 2-4 days.

Shipping & delivery information

Available to order from our extended supplier network. This item is imported to order and is not available for immediate local dispatch. Please allow 2–3 business days delivery time after dispatch. It is unsuitable for urgent orders or last-minute gifts.

Neutralizes unwanted yellow and copper shifts in platinum blonde, bleached brown, and naturally silver hair using a stabilized violet pigment system. The Alter Ego Chromeego Silver Maintain Anti-yellow Shampoo deposits cooling tones directly onto porous protein structures, restoring ash-level reflectivity after chemical processing or aging-related texture changes.

This 300ml formulation targets residual brass that develops between professional color appointments. Rather than stripping existing lift, the cleansing base removes environmental debris while leaving behind calculated amounts of color-correcting agents. Water activation releases pigments evenly across each strand, reducing patchy discoloration and keeping silver blends uniform.

Usage Parameters

  • Apply to fully saturated hair and distribute evenly before working into a light lather
  • Leave on for two to four minutes; increase slightly when managing heavy orange or brassy undertones
  • Rinse thoroughly with tepid water to prevent excessive pigment saturation
  • Follow with a hydrating conditioner to maintain cuticle alignment and tensile strength

Formulation Compatibility

Safe for ash, ice, pearl, and salt-and-pepper color lines. Avoid concurrent use with oxidizing developers or high-volume peroxide solutions, as alkaline environments shift violet deposition toward muddy gray results. Rotate with deep-conditioning masks on alternate wash days to preserve fiber integrity while maintaining consistent cool reflectivity.

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