Joico Blonde Life Violet Shampoo (For Cool, Bright Blondes) 1000ml/33.8oz

A brass-neutralizing shampoo for blonde hair.

Creates a rich lather to gently cleanse hair while instantly banishing unwanted yellow tones.

Instantly cools brassy tones & brightens cool blonde hair.

Harnesses Smart Release Technology to continuously release Rosehip Oil Arginine & Keratin.

Helps repair strengthen & protect hair from the cumulative effects of daily styling.

Formulated with Monoi Oil & Tamanu Oil to deeply hydrate hair & fight frizz.

Provides incredible slip & detangling.

Keeps hair nourished & healthy-looking with brilliant shine.

Free of SLS/SLES sulfates.