Max Factor Color Elixir Soft Matte Lipstick - Liquid Lipstick

The Max Factor Colour Elixir Soft Matte Liquid Lipstick in shade #25 delivers a precision-colored, velvety matte finish that conforms to natural lip contours without shifting or feeling heavy.

This liquid formula settles into a true soft matte appearance while maintaining enough pliability to prevent splitting or flaking during normal facial movement. The #25 shade supplies a concentrated, highly pigmented hue engineered for consistent visibility and straightforward touch-free wear.

Application & Wear Characteristics

Formulated as a single-stroke coverage system, the liquid base distributes evenly across the lip surface and adheres quickly to minimize transfer from cups, utensils, or talking. The ingredient balance tempers the traditional stiffness of matte finishes, enabling extended comfort throughout standard daily schedules without requiring hourly reapplication.

• Even glide application that helps smooth the visual texture of minor lip lines
• Friction-resistant film that preserves edge clarity through light meals
• Targeted pigment concentration in #25 that builds opacity rapidly
• Optimum results when applied to completely dry, unpollished lips

Select this Colour Elixir configuration when you require a reliable liquid lipstick format with a modern, non-drying matte result that stays aligned with initial placement from application until removal.