Wella Professional Koleston Perfect Me™+ Pure Naturals - Permanent Hair Color

Wella Professional Koleston Perfect Me™+ Pure Naturals provides consistent, permanent light brown pigmentation in a precisely measured 60ml tube. Shade 5/00 builds a neutral natural foundation that masks grays uniformly while delivering a smooth, long-lasting finish from root to end.

Accurate Light Brown Deposition

Designed as a true natural shade, this permanent hair color eliminates unwanted gold or ash reflections during processing. The 5/00 designation targets clients seeking a straightforward brown that blends seamlessly with existing base colors. When activated with a standard developer, the formula penetrates the cortex to lock in color retention and resist rapid fading between applications.

Professional Packaging & Application

The Pure Naturals line within Koleston Perfect Me™+ follows salon-grade production standards, ensuring batch consistency and predictable lift-or-tone performance. Each 60ml container matches typical professional mixing volumes, allowing technicians to portion exact amounts per service and reduce product waste. The tube seals tightly to maintain pigment integrity until opened.

• Permanent formula engineered for complete gray coverage and durable color fade resistance
• 5/00 Light Brown-Natural shade calibrated to avoid warm or overly cool undertones
• 60ml professional-size packaging optimized for precise mixing and direct application

Combine the dye with your recommended oxidant according to established color mixing guidelines. Store the unopened tube in a temperature-stable environment to preserve active ingredients and ensure reliable development every time.